About Media Without Mincing Words
We analyze news and show how technology makes PR work easier. Concrete data, zero guessing.
Why Free Alerts Aren't Enough for a Large Company
Free tools miss 64% of mentions in niche portals. We explain how professional monitoring protects against overlooking a crisis.
— Robert Nowicki, Media Analyst
How to Silence a Crisis in 34 Minutes
We describe a case where a quick reaction stopped a landslide of negative comments in a local newspaper. Procedure matters, not improvisation.
— Anna Wieczorek, PR Specialist
Communication Standards in a Holding – Where to Start
If you have 3 subsidiary companies, you need a common dictionary. We show 4 steps to create a consistent information policy.
— Robert Nowicki, Media Analyst
3 Mistakes in Press Releases That Annoy Journalists
Too long introductions, lack of photos, and missing phone numbers. Fix these little things, and your texts will be published more often.
— Marek Laskowski, Technical Copywriter
Radio & TV Monitoring – Does It Still Make Sense?
Although the internet dominates, local radio still builds image. We check data from the last 8 months for the construction industry.
— Anna Wieczorek, PR Specialist
PR Automation for the Resistant
You don't have to be a programmer to improve news distribution. We show how our simple manager interfaces work.
— Robert Nowicki, Media Analyst
Reclaim 14 hours of work weekly
Stop manually copying emails to journalists. Switch to Automated Press Office and have peace of mind.