Automated Press Office
We replace manual emailing to journalists with one system. Your press office works on its own – publishing texts, photos, and contacts in one place. Journalists find everything they need there without calling you. The system automatically categorizes media databases. You save about 14 hours of work for every major campaign. It's pure technology at the service of PR.
Management system for media communications
Sending press releases to 87 newsrooms usually takes two business days. At Odra Media Link, we shortened this process to 22 minutes. Instead of manually pasting addresses into an email, you upload the text and photos to one panel. The system itself categorizes journalists according to their specialization, for example, economic affairs or local news from Wielkopolska. Every file has its place, so nothing gets lost in a jungle of attachments.
Journalists rarely have time for phone calls during the day. Our panel allows them to download high-resolution photos (.jpg and .png formats) at any time, even at 2:14 AM when they are closing the issue. Last year, we handled 156 large distributions for companies from Poznań and the surrounding area this way. Thanks to this, the spokesperson doesn't have to send heavy files via WeTransfer every Sunday evening.
Truth be told, we used to work on Excels ourselves, so we know how irritating bounce-back emails are. Our system cleans databases of inactive addresses every 14 days on its own.
Implementing such a press office in your structure takes 4 to 7 business days. We don't promise magical growth, but data from our 42 active clients shows that the number of publications increases by an average of 23% in the first quarter. This stems from a simple fact: journalists use materials more often if they are at hand and don't require following up on details via email.
The cost of maintaining the office is fixed. One of the construction companies we've been working with since November 2022 saved 3,850 PLN on marketing department overtime alone in the last 6 months. The system automatically generates reports on email opens, so you see exactly which editor was interested in your topic. These are hard data, not guessing.