Information Policy Standards
We create one set of rules for all your branches. No more situations where each company says something different. We prepare clear instructions for directors and spokespersons. Thanks to this, the entire capital group speaks with one voice. It cuts text approval time by half. We implement a system where everyone knows what they can say to the media.
Consistent communication in capital groups
In large structures, where for example 12 separate companies operate, it's easy for informational chaos to ensue. One director tells a local newspaper about planned profits, while another simultaneously sends a message about savings. At Odra Media Link, we fix these situations. We create a specific document that defines who has the right to talk to journalists and on what topics they can speak without consulting upper management. Our team of 6 specialists from Poznań analyzed 47 such cases of internal discrepancies within just one manufacturing company last year.
The foundation is creating a clear approval path. Usually, in companies without procedures, approving a simple press release takes up to 6 business days. After implementing our rules, this time is shortened to an average of 2.5 days. This happens because every press office or marketing employee gets ready-made response templates for difficult questions. You don't have to ask the CEO for an opinion every time, because the CEO has already approved these rules in writing once. It's a simple tool that eliminates stress for spokespersons.
As part of the service, we prepare a so-called Information Standards Book. It's not a bulky volume that nobody reads, but a specific 14-page PDF with clear instructions. It includes guidelines for responding to media inquiries in crisis situations, but also simple rules for social media posts. (By the way, most image errors occur precisely due to the lack of clear instructions for Facebook profile administrators). Each branch of your company gets the same set of rules, which builds a strong and predictable image for the entire group.
We always combine the implementation of standards with short training for management staff. In 2024, we conducted 19 such workshops for boards of companies from Wielkopolska and Lubuskie. We teach them how to decline a comment without making enemies in newsrooms and how to redirect difficult questions to the right people. Thanks to this, directors feel more confident, and you are sure that no information will leak to the media by accident. We make sure that every statement is consistent with what the company actually wants to convey to the world.
The media monitoring we run in parallel allows us to quickly catch whether new standards are being followed in practice. If we see a newsroom quoting an anonymous employee of your company, you get a signal from us immediately. This allows for a quick reaction before a rumor spreads through industry portals. Our notification system works efficiently — you will usually receive the first report of a possible communication error within 3.2 hours of publication online.
Check our cooperation terms
We operate on clear rules and without hidden costs. Our office at 20 Półwiejska St. in Poznań is open Monday to Friday from 8:30 AM to 4:30 PM. The exception is the last Friday of the month, when we finish at 2:00 PM due to internal project summaries for clients. If you need order in your PR documents, we invite you to talk about specifics.