Info-Field Control & Audits
We check what people think of your brand in places you've forgotten about. We analyze industry forums, article comments, and niche portals. Once a quarter, you receive a report from us with specific conclusions. We don't just show charts; we write what needs to change in the narrative. We detect trends before they become problems. We help you regain control over the discussion about your company.
We search the places others forget
Most monitoring companies only look at headlines on large news portals. We go much deeper. We check niche industry forums, closed discussion groups, and comment sections under articles from several years ago. Often it is there, in a forgotten thread on a portal for specialists, that an image problem begins. At Odra Media Link, we daily scan 134 selected sources that have a real impact on how customers see your business in Poznań and the entire region. We monitor facts around the clock because we know that one post on Wykop or Reddit can ruin years of work in 3 hours.
A report that can be read in 7 minutes
We have no intention of flooding you with hundreds of pages of colorful bars that look nice but contribute nothing to the business. Every quarter, usually by the 12th business day, we prepare a specific PDF document. Such a report usually counts from 9 to 11 pages with us. We write simply: what people are actually saying about you, where communication errors appear, and which 3 threads require immediate reaction. If 14 negative reviews about your deliveries appeared on a niche transport forum in March 2024, you will find out with specific links and dates. Specific data, zero guesswork.
We detect threats before they grow
Our working method allows us to catch a shift in sentiment online before the national media picks up the case. Since 2017, we have helped 43 local companies avoid crises by reacting to the first 2-3 negative signals. We don't wait for the problem to disappear on its own. We analyze whether a given comment is a one-time incident or a planned action by someone in the industry. Last year, our team detected 18 attempts at deliberate disinformation aimed at our clients. Thanks to a quick reaction — usually within 5 hours of publication — we managed to extinguish the topic before it reached a wide audience.
A clear media picture without unnecessary embellishments
At Odra Media Link, we focus on simple rules. If an audit shows that your last campaign was poorly received by 31% of commenters, we will write it directly. We don't sugarcoat reality. Our task is to show you the truth about how the market sees you. We use our own filters, which for 8 years have helped us separate valuable opinions from bots and spam. Thanks to this, you pay for the analysis of real human voices, not information noise. We act fast, because news waits for no one.
What does the start of cooperation look like?
We start with a short meeting where we set a list of 5-7 key phrases and names that we are to track. We don't need access to your passwords or social media accounts. We work from the outside, looking at the company through the eyes of an outside observer. We usually prepare the first trial audit in 6 business days. This allows you to see how deep we can look into the Polish internet and what conclusions we draw from seemingly insignificant mentions. From that moment on, you can be sure that someone is keeping their finger on the pulse of your image 24 hours a day.