24/7 Media Monitoring
We track every mention of your company online, in print, and on the radio. We don't just use automation – our team verifies key mentions to catch irony or errors. You get an alert on your phone as soon as something important appears. We operate without breaks, including holidays and weekends. This protects you from crises that break out on Friday evenings.
We watch your mentions while you rest
Most image problems online start on Fridays after 5:00 PM, when most PR offices in Poznań finish work. Odra Media Link works differently. We look after your interests 168 hours a week, including Sundays and public holidays. If a post about a failure at your plant appears on a local forum at 3:15 AM, our system will catch it, and an analyst will check the severity of the problem. We don't leave you alone with negative comments that can grow into a full-scale crisis before Monday morning coffee.
At Odra Media Link, we don't rely solely on algorithms. Bots often confuse sarcasm with praise or attribute a mention to another company with a similar name. Our team, currently consisting of 7 specialists, manually verifies an average of 114 alerts daily for 47 active clients. Thanks to this, you don't get spam, but specific data that matters for your business. In October 2024, thanks to this approach, we caught an error in a trade publication for one of our clients within just 14 minutes of it appearing online.
Quick reaction instead of firefighting
Media monitoring is not just about catching hate. It is primarily about knowing what customers are saying about you on 238 different portals that we track every day. In addition to the internet, we also check local and national print and radio stations. If someone praises your service on a morning broadcast, you'll know about it from our report before noon. This allows for quick sharing of positive opinions on your social media channels, which realistically builds brand trust without spending a fortune on advertising.
We provide summaries that can be read in 3.5 minutes. We know that nobody has time to flip through 50-page documents with charts that don't mean anything. We focus on facts: who wrote it, where, what the reach was, and if it requires your attention. For example, for one of Poznań's trading companies, we monitor 3 main competitors, which allowed them to adjust their promotional offer in September within 6 hours of a competitor's move. Simple rules and a clear media picture are our standard.
Transparent costs and clear rules
We don't use convoluted multi-year contracts. We believe that concrete data speaks for itself. You can start by monitoring 5 key phrases to see how we handle filtering information noise. Our office at 20 Półwiejska St. is open to clients from Monday to Friday from 8:30 AM to 4:30 PM, but the monitoring systems and on-duty analysts work around the clock. Heads-up: if a critical image threat is detected, we call the specified emergency number regardless of the time of day.
Odra Media Link is a team of people who know the local market and know which media in Wielkopolska have real impact. We don't promise that people will only write good things about you online, but we promise that you will be the first to know about every important mention. In Q3 2024, our average delivery time for a high-priority alert was 12 minutes. This is a result that allows for effective action and taking control of communication before others do.