Robert Nowicki

Experience Based on Facts

Robert has been working at Odra Media Link since January 2018. Previously, he gathered experience for 11 years in newsrooms in Poznań. He doesn't believe in intuition; he believes in numbers. Every morning he browses 83 information sources, from national portals to niche industry forums. His main task is to maintain a clear media image for our 43 active clients. Robert knows that news doesn't wait, so he usually sends threat reports within 22 minutes of a post appearing online.

In his work as an analyst, Robert focuses on specific data, zero guessing. Last year, he conducted a communication audit for 7 large capital groups from Wielkopolska. He noticed that automated monitoring tools miss as many as 31% of significant local mentions. That's why at OML, Robert personally verifies every alert. Thanks to his meticulousness, one of our clients avoided an image blunder in May 2024 when Robert caught an error in an agency dispatch at 5:14 AM. This is exactly what we call keeping a finger on the pulse 24/7.

Technical monitoring support for him is not just about tables. Robert uses 3 different systems to scan the web, but he always filters results manually. Honestly, he can be tiring when he insists on checking every comma in a monthly report, but it's precisely this accuracy that builds our standards. In 2022, he implemented a proprietary two-step verification system, which shortened crisis analysis preparation time from 4 hours to 85 minutes. We act fast because we know how valuable time is in high-stakes situations.

Robert specializes in topics related to heavy industry and transport. He understands the specifics of these industries and knows which keywords really matter. You won't find fluff or empty adjectives with him. If something disturbing happens in your info-field, Robert will deliver proof in writing before noon. He currently leads 12 regular projects and has a separate response plan prepared for each in case of a crisis.

Privately, Robert is a fan of vintage cars and lives in Poznań's Jeżyce. For 9 years, he has been manually restoring one specific car model from the 1980s. He says it teaches him patience, which is useful when analyzing hundreds of comments under one Facebook post. He is a key member of our 6-person team at the Półwiejska office. You can write to him directly if you need a reliable data summary without unnecessary ornaments.