Automated Press Office
We replace manual emailing with one click. Your team saves about 14 hours of work for every major campaign.
Tools
- Online media database
- Automatic news distribution
- Email open statistics
End the Manual Copying of Addresses to Excel
Most communication departments in Poznań waste time on tedious preparation of mailing lists in spreadsheets. In 2022, we checked that preparing one campaign for 47 different newsrooms takes an employee an average of 3 hours and 12 minutes. Odra Media Link shortens this process to one click. Thanks to this, your team can focus on writing better texts instead of watching whether every comma in the BCC field is in its place.
Database of 156 Verified Contacts
Our database is not a set of dead records bought on the internet. We currently have 156 active contacts to journalists from the Wielkopolska region and 82 direct numbers to national business newsrooms. We check every phone number and e-mail address personally on the first Tuesday of every month. If a journalist changes newsrooms, information about it reaches the system within 6 hours, which eliminates the problem of sending news into a vacuum.
Technical Certainty of Message Delivery
The Odra Media Link system automatically controls attachment weight. We know that newsroom servers reject emails exceeding 5 MB. Our panel ensures that photos and PDF documents are optimized, which makes 91% of sent messages reach the recipient's main folder, not spam. These are simple rules that give a clear picture of how your information reaches its destination without technical blocks.
Open Statistics Without Guessing
After each distribution, you don't have to guess who read your message. The statistics panel shows the exact opening time of the message and information on how many times graphic materials were downloaded. In the fourth quarter of 2023, one of our clients noticed that distributions made between 9:15 AM and 10:45 AM generate 23% more publications. Such specific data allows planning subsequent campaigns with surgical precision.
System Implementation in 4 Business Days
Launching an automated press office in your company usually takes 4 business days. We don't require installing any software on computers because the system works entirely through a web browser. We assign access for up to 3 people from your team, who undergo short training in panel operation. We act fast because news doesn't wait for long IT procedures.
We may not be the cheapest solution on the market, but as the only ones in Poznań, we guarantee such high local database relevance. We respect your time, so we focus on facts, not unnecessary function descriptions.